Beauty related content, specifically in the form of YT videos, is something I've turned to even more at this trying time. I don't have to leave my bed and spend my hard earned money on products I'm pretty sure I would lust over, but not necessarily use frequently.
Recently, and most glaringly on a local beauty queen, on this platform, I've seen a lot of influencers say that they like product A because its natural, eco-friendly and recyclable packaging. It's good for the environment and it's something that they look for/like in a product.
In the same video, they will then talk about adoring product B, which is mostly a one use product such as a make-up wipe or face mask that very effective and convenient but contains a lot of plastic and/or packaging waste.
That's not to say you can't like both. But admit to yourself and to others that the environment is NOT a major concern when buying things. It's just a nice bonus.